For Taylor’s students, their degree will dictate which modules they are required to take in their final year at UWE. Below is a list of all the available modules with a brief description of how it operates and a guide to who will teach it. Please note that no student will take all these modules; the exact composition will depend on their original Taylor’s degree.

Journalism Futures

Module leader / Lecturers: Dr Sally Reardon / Dr Cass Vian-Sparks
Assessment: 2,500 word essay
Delivery: Runs second semester at the City Campus and taught with a lecture followed by one hour seminar

This module introduces students to a range of debates around the future of journalism as it goes online and mobile. It will enable students to examine digital journalism within a theoretical context. It examines how technology has radically changed the way we receive and interact with news and current affairs and identifies what constitutes journalism in a global digital news culture.


Journalism Innovations

Module leader / Lecturers (provisional): John Curzon
Assessment: Portfolio of practical work and a 1,500-word research report
Delivery: Runs across both semesters at the City Campus and taught with mixtures of lectures and workshops

This module brings together the theoretical and practical aspects of the major changes affecting modern journalistic practice. It will allow students to examine how technology has radically changed the way we receive and interact with news and current affairs and identifies what constitutes good journalism in a global digital news culture. It will also allow students to examine cutting-edge, innovative and exploratory new tools and techniques and encourage them to develop their own thoughts on how these will affect future journalistic practice.


Brand Management

Module leader / Lecturers (provisional): Cheryl Osborne-Gibbons
Assessment: 50%: exam; 50%: 2,500-word report
Delivery: Runs at Frenchay campus with mix of lectures and seminars

Students will consider all aspect of brands from formulating brand strategy, ethics, developing portfolios, crises and international brands.


Work Experience

Module leader / Lecturers (provisional): David Vickerman / Christina Zaba
Assessment: Group presentation and production of media product to a live brief as well as individual written assignments
Delivery: Runs across both semesters at the City Campus with lectures and workshops

This module will help students acquire the skills, attributes, behaviours and knowledge to think entrepreneurially and build templates to manage a portfolio career and the ability to operate successfully in the employment market. Students will work to live briefs to develop their creative and technical skills by developing an understanding of how their ideas can be transformed into sustainable entrepreneurial concepts.


Journalism Production Project

Module leader / Lecturers (provisional): Caragh Salisbury and David Vickerman
Assessment: The first is group assignment to produce a print-based magazine covering a particular geographical area of Bristol. Students will design, write and edit their own publication. The second submission is website designed by each student on a theme agreed in discussion with the tutor. Finally students will produce a 1,500-word reflective essay.
Delivery: Runs across both semesters at the City Campus with a three-hour workshop

The module will assist students in developing their journalistic and technical skills across two platforms – print and online – as well as introduce them to new practices to enable them to produce to a high standard media project on a subject of their own choice. The key to success is active participation, imagination and taking full advantage of your tutor’s and instructor’s experience and expertise. There are practical workshops with technical instructors and theoretical and practical workshops with your tutor. You will be constantly producing and refining news stories and learning new ways to find and present information.


Activism and the Media

Module leader / Lecturers (provisional): Dr Sally Reardon / Dr Cass Vian-Sparks
Assessment: Presentation and 2,500-word report
Delivery: Runs across both semesters at the City Campus and taught with a lecture followed by two hour seminar

The module introduces students to a range of media practices and activist projects in a variety of national, regional and international contexts. The focus of the module is on the creative uses of media and communication technologies by various groups and interests, and how these uses relate to political, social and cultural change. The module analyses the use of media particularly by community groups, charities, campaigns, social movements, and non-governmental organisations in a variety of contexts –for example, in community cohesion, evidence collection by global human rights workers, campaigns by local community groups, and protests through social media, paying special attention to the international context of such uses.


PR Consultancy Skills

Module leader / Lecturers (provisional): Richard Bailey
Assessment: Presentation (25%) and practice portfolio (75%)
Delivery: Runs across both semesters at the City Campus and taught with a mix of lectures and seminars

In semester one, this module allows students to demonstrate their ability to develop and present a range of suitable strategies and tactics in response to a ‘live’ brief. In semester two the syllabus revolves around the issue and crisis lifecycle, providing context in organisational culture, the media environment and wider reputation management. It covers stakeholder management (including relationships with activists) and explores questions of ethics and corporate responsibility.


Marketing Communications

Module leader / Lecturers (provisional): Mario Vefeas
Assessment: 50%: exam 50%: 2,500-word report
Delivery: Runs at Frenchay campus with mix of lectures and seminars

The module will consider all aspects of services marketing from understanding service customers to crating pricing, understanding operations and delivery systems, managing capacity, communication strategies, measuring and evaluating delivery and dealing with service recovery.


Advanced Feature Writing

Module leader / Lecturers (provisional): David Vickerman and Marc Leverton
Assessment: Portfolio written work 100%
Delivery: Mix of lectures and seminars over two semesters at the City Campus

Students will build on existing skills and develop new practices to enable them to produce feature material across a range of themes and formats. Students will also develop an appreciation of the needs of audiences and clients so they are able to produce original material to a professional standard. Indicative topics are copy writing, interviewing, fashion reporting, sports journalism and profiles.


Staging and Evaluating Events

Module leader / Lecturers (provisional): to be confirmed
Assessment: 50% coursework, 50% written exam
Delivery: Runs over one semester

Students will learn about the nature and meaning of events and the ‘event experience’, and the challenges of meeting the diverse needs and expectations of different stakeholders. They will be able to explain theories and concepts drawn from service operations and events management, and discuss their application in a practical context. They will demonstrate knowledge of the legal and ethical responsibilities of staging events safely and sustainably. They will be able to apply a range of relevant tools and techniques in the evaluation, monitoring and measurement of events and their economic, social and/or environmental impacts. They will learn to analyse and interpret data and information, evaluate their relevance and validity, and generate a synthesis to address problems in the context of staging events.